Vol. 11 No. 9, October 2009
Index
- Growing membership, changing needs.
- Cultural sensitivity at home and abroad.
- Dimensions of culture and marketing.
- Just a thought: rethinking thought leadership in a global context.
- Creative billing strategies across the globe.
- The new multi-polar world--what it means for law firm marketing.
- Legal marketers around the world confront the new economic reality.
- International strategy for the rest of us: a new plan to get the most out of your law firm networks.
- Differentiate your firm with benefit-focused marketing.
- International at home: Asian Americans as buyers of legal services.
- Aria K. Vaida.
- CMOs across industries optimistic about economy, look to new markets for growth.
- Debra Stender.
- Janet Summey.
- Jeffrey Morgan.
- Jennifer L. Simpson.
- Joanna A. Beckett.
- Marcia Delgadillo.
- Robert J. "Bob" Robertson.
- Tune in next month for results of the 2nd Annual Marketing the Marketer survey.
- The question.
- Event calendar.
- Marketing internationally--when local becomes "Loco".