Vol. 18 No. 2, January - January - January 1994
Index
- The age of strategic partnerships.
- Collaborating to compete.
- A far different competitive landscape.
- Putting more strategy into strategic alliances.
- The global alliance mind-set.
- A four-step process for creating alliances.
- Keeping the attraction alive.
- The resistance factor.
- Being a smart negotiator.
- Mistaken notions about entering Mexico.
- Cultural dimensions of success in Mexico.
- Japan as an attractive alliance partner.
- Airborne into Japan.
- Managing the image of a joint venture.
- Business intelligence aspects of alliances.
- The director's stake in the enterprise.
- Compliance strategies.
- The hard work of directorship.