Vol. 45 No. 2, March - March 2013
Index
- Community bank growth rates are likely to improve in relation to larger institutions.
- Customers who bank online are happier, more loyal--and more profitable, says intuit.
- Banks showing progress in their overall customer satisfaction scores.
- Central Bancshares.
- Jean Hooke Sewell, CFMP.
- National Bank of Arizona.
- It's time to Bank Human, again.
- Helping to build businesses.
- Rebranding work and relationships.
- Grabbing the leadership helm: recent industry challenges have created an opening for marketing to take on more strategic leadership roles.
- Time to 'PIN' your bank? Pinterest was the hottest social networking platform of 2012. Some bank marketers have experimented with this new media, but only a limited number have found success so far. We offer some suggestions to help turn 'pinning' into a winning strategy.
- Upgrade your Ad Approval Process: every marketer needs a procedure not only for approving and organizing ads, but also for tracking the process and archiving the finished product for review by auditors.
- Organizing Marketing Materials in preparation for an Audit.
- Cultivate enthusiastic fans: definition of 'fans': Customers who embrace your business model and corporate culture and become part of your bank community--and, incidentally, introduce their friends, relatives and neighbors to your brand.
- App helps customers decide whether they can afford possible purchases.
- Fiserv upgrades its mobile application for UChoose rewards program.
- Show customers that their opinions matter.
- Steve jobs: not just CEO, but also customer satisfaction director.
- ABA makes additions to NASDAQ community bank index.
- ABA subsidiary and TransCard announce renewal of prepaid card program.
- Events.
- Services directory.