Vol. 44 No. 9, November 2012
Index
- Mobile banking continues to surge in popularity, new survey says.
- A picture-perfect letter?
- Digital marketer studies what customers are saying about banks online.
- Making communities great.
- Local is better.
- Blanketing the city with creative ad placements.
- Showcase your outstanding work!(IDEA BANK)
- Soft skills, dog love and front porches.
- Bulking up with profitable loans: to increase the amount of high-quality loans, your bank needs to renew focus on the fundamentals of selling. That's the lesson from the most successful lenders in the current economic environment.
- Creating life-long Customer Ties: the process of customer experience management (CEM) is similar to onboarding, only it starts with the prospecting phase and extends forward to include the customer's entire lifecycle.
- Social media policy: what not to do: one way to develop a policy is to take note of the approaches that you should steer clear of.
- UDAPP: it's what the customer understands.
- ABA publishes the 2012 Bank Marketing Survey Report.
- ABA releases list of marketing and sales training courses available for 2013.
- Events.
- How to create viral content on Facebook.
- Services directory.
- Continuing education quiz.