Vol. 44 No. 5, June - June 2012
Index
- Social media starts to have a dollar impact: the use of social media by financial institutions is beginning to contribute to their bottom line, according to a recent survey by synergistics research, Atlanta.
- Ads get a better market response when they portray your bank as trustworthy.
- Florida bank offers new Mercedes to customers who open $1 million CD.
- With closures, branch networks now more highly represented in higher-income areas.
- Selling auto refinance.
- Annual report.
- Video.
- Website.
- Declaring war on war: in the silence of connection, people are comfortable by being in touch with a lot of people--carefully kept at bay.
- Getting a handle on @Twitter.
- All that twitters is not gold.
- Would you like to use your debit card? With more customers turning away from large banks that attempt to impose monthly fees on debit card usage, community banks have an opportunity to acquire new customers and to enhance revenue by encouraging these new customers to use their cards more often.
- You can create your own debit-card usage campaigns.
- To better serve: a spotlight on innovative programs at two community banks that alternately helped the unbanked and encouraged homeownership.
- Seven strategies to become more profitable: don't be fooled by the stow economy. The recession's aftermath is actually a golden opportunity for bankers. Who are savvy enough to take advantage of it.
- Author Brett King will be speaker at ABA Marketing Conference, Sept. 23-25.
- New ABA study focuses on ways to improve bank examination process.
- ABA subsidiary's mortgage programs save members $26.7 million.
- Events.
- Are more marketing regulations on the way?
- Using LinkedIn as a marketing tool.
- Services directory.
- Continuing education quiz.