Vol. 44 No. 4, May 2012
Index
- The majority of consumers still 'committed' to their bank, poll says.
- Ten tips for better results from email marketing.
- Reader's guide.
- Relationship status: un is the loneliest number.
- Tablet computers: the next big growth channel? Tablets, like the iPad, have the potential of providing large amounts of complex information displayed in easily accessible formats. Banks that take advantage of this mobile banking technology can ramp up customer enjoyment.
- Adapting to the new facebook changes: with little advanced notice, the social media its old business fan pages, introducing 'facebook timeline for pages.' Here is what's different and how you can make best of the modifications.
- Volunteerism: how some banks boost participation.
- Precise profitability measurement: a dynamic approach is to use analytics and to fine-tune the overly broad distinction between 'fixed' and 'variable' costs.
- New benchmarking tool measures customer experience.
- Websites customized for mobile possible through platform from ProfitStars.
- ABA announces new online training for commercial lending.
- Community Bank Award gets a new name: ABA Community Commitment Awards.
- Events.
- One answer to retention is right in front of you.
- Customer satisfaction is a marathon, not a sprint.
- Facebook: still a match for banks?
- Continuing education quiz.