Vol. 44 No. 2, March 2012
Index
- Community banks use mobile banking apps to reach out to younger customers: community banks are starting to add mobile banking apps to their existing text-based and mobile browser services.
- Consumer bill payment habits vary month to month, new survey shows.
- Bank brands in the southwest, Midwest continue showing strength.
- Agreements & alliances.
- Bank marketers.
- Bank merqers & acquisitions.
- Many small businesses still do not use direct deposit, survey reveals.
- Reader's guide.
- Design for relationship.
- New frontline service and sales tool: when a customer makes a transaction with a teller, the technology links to the bank's CRM and identifies a likely cross-sell opportunity or relevant service message, prompting the teller with a sales message or script.
- Launching a Facebook site: four community banks that recently started a page explain how they did it: from planning and roll-out to handling the examiner's review.
- Expanding into the blue yonder: we'd all like to spread our branch network into the neighboring county. But how do you grow an office where few people are familiar with your brand? Katahdin Trust Co., Maine, paved the way to success through a personalized and targeted direct mail campaign.
- Using 'social prospecting' to grow customer relationships: bank marketers can strengthen customer relationships and expand cross-selling by borrowing a technique widely used by financial advisers: sponsoring customer appreciation and referral events.
- Analytics: your next best thing to a crystal ball: in today's competitive environment, it's important for banks to maintain and grow customer relationships in order to sustain profitable growth. But as banks continue to attract new customers through acquisition, existing-customer churn undermines this growth.
- App allows customers to select the bank product that fits their needs.
- Mobile application provides consumers with instant view of balance data: Grip is a financial decision support tool that enables regional and community financial institutions to brand and offer an app that provides the most sought after mobile services. The provider is T8 webware, cedar rapids, Iowa.
- Actionable dashboard for electronic payments offered by ProfitStars.
- New Facebook app provides customers with financial answers.
- Avoiding your Kodak moment: despite eastman Kodak's historic dominance in all things photographic, it recently descended into chapter 11 reorganization. This sad chapter in the story of an epic American brand offers some useful lessons to those of us in long-established, highly regarded, but technologically changing industries.
- ABA School of Bank Marketing and Management upgrades BankExec simulation exercise.
- Finalists announced in 'lights, Camera, Save!' video contest.
- ABA makes additions to ABA NASDAQ Community Bank Index.
- Events.
- Facebook: you don't need to have a page to start advertising.
- CFMP: Certified Financial Marketing Professional.