Vol. 44 No. 10, December 2012
Index
- Proximity to a full-service branch may be becoming less essential to consumers, survey says.
- Announcements.
- Does mobile banking hurt customer loyalty/advocacy?
- Reader's guide.
- Growing larger or growing smaller: "blessed are the flexible for they shall not be bent out of shape.".
- Add customers, grow profits: by applying an alternative cost model for checking accounts, you discover that most customers today are, in fact, profitable. Under this approach, therefore, the quickest way to increase profits is to attract more customers.
- More customers means more expense--but also higher profits.
- A case study of the contribution model: Pioneer Bank, Roswell, N.M.
- Public relations.
- Some things to consider before embarking on your PR campaign.
- Sending a consistent message.
- Hamilton Bank used a public relations campaign to help revitalize the bank brand.
- Justify marketing as an investment by measuring your success.
- Marketers and salespeople: like cats and dogs?
- River City Bank: commitment to sales lifecycle ensures discipline, focus for repositioning campaign.
- Listen first, talk second.
- ABA introduces two new information resources for member banks.
- Events.
- Nebraska Banker Matthew H. Williams elected chairman of ABA.
- FeeAlert enables banks to help their ATM customers save money.
- Fiserv launches instant issue solution for credit and debit cards.
- Services directory.
- Continuing education quiz.