Vol. 44 No. 1, January 2012
Index
- Community banks explore new areas of business to raise revenue.
- A majority of small businesses now have debit cards.
- Bank Deposits up, but branch numbers are down.
- Small business banking customers report that they are 'more,' not 'less' satisfied.
- Announcements.
- A time for equity loans.
- Reader's guide.
- Special Valentine's Day promotions.
- Letting customers know that the bank has money to lend.
- There is no get Rich Quick.
- Encouraging small-business loans.
- Showcase your outstanding work!
- 2011: the year leadership died.
- Starting up social media.
- Oh no! Someone posted a negative comment.
- ABA School of Bank Marketing and Management May 15-22, 2012: focused education to meet today's marketing challenges.
- We've got money to lend: loan demand is weak, so bank marketers are experimenting with ways to bolster volume. Here are four examples of different approaches.
- Getting your board 'on board': making presentations to your board of directors is a way to help get their support for your bank's marketing and public relations efforts. The following are tips on preparing an effective report.
- Fair lending: focus on the forest, not the trees.
- ABA launches national bank crime database for use by banks.
- ABA releases list of marketing and sales training courses available for 2012.
- February 2012.
- May 2012.
- September 2012.
- Preparing for a New Year in social media.
- CFMP: Certified Financial Marketing Professional.
- Getting started in social media.
- Getting your board 'on board'.
- Oh no! Someone posted a negative comment.
- We've got money to lend.