Vol. 43 No. 7, September 2011
Index
- To connect with the community, Essex savings Bank, Conn., gives back--generously.
- Agreements & alliances.
- Bank E-newsletter publishers give benchmark 'click and open' rates.
- Mergers & acquisitions.
- Service providers.
- Cross-selling insurance.
- New secure-chip debit card making its appearance in community banks.
- Avoid checking fees.
- Reader's guide.
- Commercial banking promotion.
- An online account creation tool.
- Opening day baseball game promotion.
- Showcase your outstanding work!
- The U.S. debt crisis, NFL settlement and other team sports.
- QR codes: scan to learn more: if you place Quick Response (QR) codes on your print ads and posters, further information. Here's how marketers at community banks across the country are experimenting with these codes.
- Marketing's role in the Evolvig: many things about the branch--its role, location, design, staffing, technology--are facing transitions due to rapidly changing customer, regulatory and technological conditions. Marketers can make a valuable contribution in this conversion.
- Let's get personal.
- Selling marketing to managemant: focus on the basic marketing approaches in which return on investment can be accurately measured and proven.
- Marketing new interest-bearing checking accounts.
- Advertising and social media.
- ABA subsidiary and Mortgagebot agree to extend alliance agreement.
- Financial education programs scheduled for October by ABA education foundation.
- ABA Endorses Antifraud Solution.
- ABA endorses bank-owned life insurance from Equias alliance.
- Events.
- Services directory.
- Continuing education quiz: CFMP Certified Financial Marketing Professional.