Vol. 43 No. 10, December 2011
Index
- Affordable ways to boost employee happiness, loyalty and motivation.
- Capital one introduces small-business credit cards with value rewards.
- Salem five takes 'boutique' banking approach in new shopping mall branch.
- Announcements.
- Reader's guide.
- 'Tis the season of ... rocky, risky, but rewarding relationships.
- Building an Upgraded Internet Domain Name: is sixthnationalbank.com or snb.com the more effective web address?
- Is there a '.bank' domain name in your future?
- The reshaped checking account: Peoples Bank in Marietta, Ohio, reconfigured its checking account offerings in response to changes in regulation and market conditions. Customers were happy because the bank built in ways for them to avoid most service fees.
- What the five new checking products at Peoples Bank look like.
- Pan for referral gold: everything you need to know about the basics of acquiring more customers through a customer referral and word-of-mouth program: including how to build a referral culture, how to instill a referral mindset, how to proactively seek referrals, and how to enhance four bank's capacity for being referable.
- Mapping the brand: how State Bank, Atlanta, used a 'strategic brand road map' to enable executives to envision how they wanted their brand to evolve.
- Customers would pay more--if banks would learn what customers want.
- A prepaid card for students on financial aid is offered by Blackboard Inc.
- Switch agent from deluxe designed to make it easier for consumers to switch banks.
- Custom sales-performance programs offered by Bancography.
- Two providers collaborate to offer Direct Payment Exchange, a P2P payment network.
- Albert C. Kelly Jr. of Oklahoma elected new ABA chairman.
- Events.
- New ABA officers, board members elected for the 2011-2012 term.
- During changing times, put customers first.
- Continuing Education Quiz.