Vol. 42 No. 8, October 2010
Index
- Mobile banking gaining steady acceptance among U.S. consumers.
- Q&A one community bank, five types of social media.
- Photo contest at R.I. bank draws hundreds of entries.
- Banks watch and wait as the rules of the credit card game change.
- Idea bank.
- That was then and this is now: efficiently rebuilding relationships and revenue.
- Exploring for new deposit products: we search for some of the new products currently being offered by banks around the country. What we found provides clues as to current trends--and tips on effective implementation of your own redesigned products.
- Reg E: are your customers opting-in? If your marketing efforts have not attained a high opt-in rate among your customers who regularly overdraft, then you had better read this article--and learn what you can still do to boost your opt-in rate.
- Online video grows--and opens eyes: big banks may be advetising on network television, but community banks are finding an audience by empanding into web-site videos.
- Online video was a logical choice to promote a new internet service.
- Washington Trust Co. chooses a third party vendor to produce online video.
- Online video can be a ways to reach out in a rural market.
- Informational videos attract the interest of business customers.
- This online video 'magazine' provides 'how-to' business info.
- The cost is lowered by scheduling combined shoots for multimedia campaigns.
- Sailing past the social media minefields: proven ways that banks have used social media successfully to gather intelligence, drive engagement and generate sales.
- 'Value' drives loyalty more than 'satisfaction'.
- 3-D tool allows bankers to explore alternative branch designs.
- Social networking capability added to electronic newsletter service.
- Multimedia Reg E awareness program available from Marketing-Made-Easy.
- New product enables banks to expand their Consumer Deposits.
- Making mountains out of molehills.
- Community Bank Prepaid card program launched by ABA Business Solutions.
- Video contest encourages kids to think about saving money.
- ABA renews secondary market investor relationship with Bank of America.
- Events.
- Recordings available from some speakers at the ABA Marketing Conference.
- Continuing education quiz.