Vol. 42 No. 7, September 2010
Index
- Consumers shift deposits to 'quick-cash' accounts.
- Resolving customer problems in a post-Regulation E world.
- $100 to open a checking account.
- Online bill payment becomes the primary method for Internet households.
- Which small-business customers should banks be targeting?
- IDEA Bank.
- Bags and relationships fly free.
- Reacting to a deposit-rate war: the recession-induced demand for stable financing has motivated many banks to seek additional deposits. But how do you avoid getting sucked into a classic price war with your competitors? We offer four ways to sidestep this trap--without surrendering your deposits or your profits.
- Social media: the less-noticed risks: not all the dangers associated with social media are compliance issues. Some often-unanticipated hazards include things like reputational risk. Potential damage can be avoided or controlled by developing a comprehensive social media program and policy.
- High-performance marketing: an overview of some of the best practices of ideal bank marketing.
- Lessons from the Gulf oil spill: the public watched in disbelief this summer as oil gushed into the waters of the Gulf of Mexico. What's also hard to believe is the way BP, and at times the U.S. government, chose to handle the disaster. A marketing consultant suggests ways that your financial services company, when faced with a calamity, can avoid BP's public relations mistakes.
- What will the Dodd-Frank Act mean for marketing?
- How do I use social media for media relations? As a bank marketer, some of the most important connections you can make are with local and regional media.
- Forty students graduate from 2010 ABA School of Bank Marketing and Management.
- ABA Bank Marketing magazine receives four editorial awards.
- ABA issues detailed analysis of financial regulatory reform bill.
- ABA offers overdraft statement staffers.
- ABA, Wells Fargo & Co. expand offering to ABA members.
- Events.
- Freddie Mac extends alliance to retain community banks access to products.
- Services Directory.
- Certified Financial Marketing Professional.