Vol. 42 No. 4, May 2010
Index
- The European experience suggests how U.S. banks can target the underserved.
- Customers applying for a mortgage with TD Bank entered into a drawing to win $250,000 to help pay off the loan.
- Nine percent of U.S. banking customers say that they have moved money from large banks.
- A rebranding campaign.
- We, the savers campaign.
- Introducing a Bank to a new community.
- Customers and employees: the power of knowing their stories.
- ATM locators: your Lead-in to full mobile: community banks can level the playing field with big banks and their vast ATM networks by offering ATM locators. These smart phone applications allow customers to conveniently find the surcharge-free, linked ATM networks that the local banks belong to. Also, locators allow the bank "to get its feet wet" before diving into to more comprehensive mobile banking services.
- Sizing up a proposed APP: mobile devices like iPhone are so popular that banks are rushing in to develop their own unique applications. But which apps are useful to customers and also represent an appropriate extension of the bank brand? Check out this evaluation guide.
- Targeting deposits: mass marketing for deposits is a thing of the past. Today, banks increasingly are using sophisticated targeting techniques to identify existing customers as well as promising prospects in areas near branch locations.
- Customer correspondence: an overlooked brand communications channel.
- Customizable opt-in/opt-out online form prepares banks for Reg E. requirements.
- Debit card overdraft opt-in solution offered by SoundBite.
- Fiserv takes an innovative turn' on Visa cards.
- Nothing replaces one-to-one interactions.
- Marketing conference speaker will discuss lessons learned from the current economic distress.
- Economic signs improving as consumer loan delinquencies decline in most categories, ABA says.
- Upcoming events.
- Customer satisfaction: a tale of two models.
- Services Directory.
- Continuing Education quiz.