Vol. 41 No. 7, September 2009
Index
- Gaining support for employee training during a time of budget cuts.
- Frost launches innovative campaign touting the bank's stability.
- ABA Bank Marketing magazine receives three editorial awards.
- Customer satisfaction.
- Internet-based financial institutions.
- Switching intent among customers increases up to threefold when banks are acquired.
- The private banker.
- Customer service still seen as the main determinant of customer loyalty.
- Online bill payment results in more profitable and loyal customers.
- Visa International, a subsidiary of Visa Inc., has signed a global strategic alliance with Monitise PLC.
- WordCom Inc.
- Ka-Ching! A Campaign to Encourage Savings.
- Reader's guide.
- Control Freak Campaign.
- 'Unique Solutions' campaign.
- Extended hours campaign.
- Receive recognition for your creative work.
- Road to Saving Board Game.
- Relationships built: even in war, relationships are everything.
- Be a financial lifeguard: consumers are full of resentment and mistrust as hard times force them to retrench financially. The successful banks in this altered landscape are likely to be those that are safe, local and project an image as a trusted protector of the customer's endangered wealth.
- Showing your face on Facebook: having a presence on this social networking site is an important way to boost your bank's digital brand. Here are some definitions of concepts (fans, walls, news feeds) and best practices.
- Put your money here: deposit growth in today's market calls for multifaceted strategies and tactics--all working in harmony to achieve a single objective.
- What CEOs want from marketers: Gregory A. Dufour, the CEO of Camden National Bank, Camden, Maine, sees marketers as more than mere advertising generators. He views them as business problem-solvers.
- As costs rise, choose carefully when to use direct mail.
- Compliance traps when using referral incentives.
- Sixty-nine students graduate from 2009 ABA School of Bank Marketing.
- Q and a with ... Brian Townley.
- 'Get Smart About Credit 2009' set for October 15.
- Bank Marketing 1-2-3: the practical handbook for community bankers.
- Don't miss the reception for the ABA marketing network in San Antonio.
- Professional online community.
- ABA Marketing Network: the best minds in bank marketing meet here.
- Did you know....
- Upcoming events.
- Services directory.
- Continuing education quiz.