ABA Bank Marketing

Reach out to customers during a time of economic uncertainty.

Arvest Bank.

Bank Marketers

First Bank and Trust (assets: $912 million), New Orleans, announced that is has completed its acquisition of Globe Bancorp. Inc.

Mergers & Acquisitions

North Carolina Bank branch displays paintings by local artists.

Brief article

Financial institution targets skiers with humorous mobile banking campaign.

Marketing News

NewGround, an international design and implementation firm in St. Louis serving the financial services industry, has announced an agreement to acquire Adrenaline Inc.

Service Providers

[LEVEL.sup.5], a consulting and facilities development firm in Atlanta specializing in financial institutions, has announced that J.F. Kassler, current president, CEO and one of the company's founders, will move to the position of chairman of the board and Brad Eller, chief operating officer, has been named the new president and CEO.

Brief article

An effective fake.

Letter Doctor

Fun and friendly signs.

Indiana Bank and Trust Co. - Brief article

Who celebrates average service?

Union Bank & Trust Co - Brief article

Truly convenient online banking.

Hyde Park Bank - Brief article

Courting profitable customers.

Idea Bank - Brief article

Customer retention following an acquisition.

Castle Bank - Brief article

Troubled times: sound advice from the frog pond.

30 guerrilla marketing tactics that work: here is a list of simple and unconventional methods to reach your customers and prospects today. Some can be accomplished on a shoestring.

Community Banking - Column

Creating an online video: making an ad and posting it on the Web is a low-cost alternative to using commercial television. It is also surprisingly easy and simple to produce.

Worthington National Bank

Creative execution: what's the best approach for a community bank to generate its creative? Produce it in-house, hire an agency, use a freelancer or deploy a combination of these? Four marketers explain why they picked the process they did--and how it works for them.

Advertising Agencies

The marketing challenge: profitable growth: Alisha JR Johnson, CFMP, is a self-described 'marketing geek' who loves strategy and who believes wholeheartedly that marketing can and should make a huge impact on the bank's bottom line.

Certified Financial Marketing Professional - Interview

Stop direct-mail errors they happen.

Marketing conference: your bank's innovative product could win you a free registration.

Brief article

Q and A with ... Lisa Michelone, CFMP.

Certified Financial Marketing Professional - Interview - Brief article

Tap into the network.

'Teach Children to Save Day' kicks off year-long challenge.

Marketing schedule template.

Brief article

What every new member needs to know.

ABAMN Professional Online Community

Did you know.... the value of the CFMP?

Upcoming events.

MARKETING EDGE: TAP INTO THE NETWORK - Conference news - Calendar

Advertising in the YouTube age.

Services directory.

Directory

Continuing education quiz.