Vol. 41 No. 3, April 2009
Index
- Reach out to customers during a time of economic uncertainty.
- Arvest Bank.
- First Bank and Trust (assets: $912 million), New Orleans, announced that is has completed its acquisition of Globe Bancorp. Inc.
- North Carolina Bank branch displays paintings by local artists.
- , a consulting and facilities development firm in Atlanta specializing in financial institutions, has announced that J.F. Kassler, current president, CEO and one of the company's founders, will move to the position of chairman of the board and Brad Eller, chief operating officer, has been named the new president and CEO.
- Financial institution targets skiers with humorous mobile banking campaign.
- NewGround, an international design and implementation firm in St. Louis serving the financial services industry, has announced an agreement to acquire Adrenaline Inc.
- An effective fake.
- Fun and friendly signs.
- Who celebrates average service?
- Truly convenient online banking.
- Courting profitable customers.
- Customer retention following an acquisition.
- Troubled times: sound advice from the frog pond.
- 30 guerrilla marketing tactics that work: here is a list of simple and unconventional methods to reach your customers and prospects today. Some can be accomplished on a shoestring.
- Creating an online video: making an ad and posting it on the Web is a low-cost alternative to using commercial television. It is also surprisingly easy and simple to produce.
- Creative execution: what's the best approach for a community bank to generate its creative? Produce it in-house, hire an agency, use a freelancer or deploy a combination of these? Four marketers explain why they picked the process they did--and how it works for them.
- The marketing challenge: profitable growth: Alisha JR Johnson, CFMP, is a self-described "marketing geek" who loves strategy and who believes wholeheartedly that marketing can and should make a huge impact on the bank's bottom line.
- Stop direct-mail errors they happen.
- Marketing conference: your bank's innovative product could win you a free registration.
- Q and A with ... Lisa Michelone, CFMP.
- Tap into the network.
- 'Teach Children to Save Day' kicks off year-long challenge.
- Marketing schedule template.
- What every new member needs to know.
- Did you know.... the value of the CFMP?
- Upcoming events.
- Advertising in the YouTube age.
- Services directory.
- Continuing education quiz.