ABA Bank Marketing

Even smaller banks can compete by showing customers that they 'know them'.

Marketing News

Bank campaign builds on the opening of a shopping center across the street: a Connecticut savings bank recently developed a marketing campaign that leveraged the opening of a nearby shopping center.

Marketing News - Jewett City Savings Bank - Brief article

Emprise Bank turns its branches into mini-museums of local art: a Wichita, Kan., bank reminds customers of the bank's support for the arts by displaying local art in each of its 41 locations.

Marketing News - Brief article

Anti-digital billboards.

Brief article

Capital Bank (assets: $1.6 billion), Raleigh, N.C., has completed the acquisition of four Fayetteville area branches of Omni National Bank.

Merger and Acquisitions

Contactless credit or debit cards.

Credit Crisis.

Brief article

Going green.

Hampton Roads Bankshares Inc., Norfolk, Va., the parent company of Bank of Hampton Reads and Shore Bank, has acquired Gateway Financial Holdings Inc.

Merger and Acquisitions

Highlands State Bank and Noble Community Bank, both in Vernon, N.J., have completed their planned merger.

Merger and Acquisitions

National Bancshares Inc., (assets: $1.1 billion), Bettendorf, Iowa, has purchased the First Wisconsin Bank & Trust Co.

Merger and Acquisitions

Innovative new California bank building features transparent public area: this innovative new bank facility in Modesto, Calif., features a transparent, glass-encased public banking area.

Marketing News - Modesto Commerce Bank - Brief article

We know our customers.

ABAMN Financial Marketing Awards: Branding; Runner-Up; Asset Size: $1 Billion to $5 Billion - First Interstate Bank - Brief article

Promoting a 'community' credit card.

ABAMN Financial Marketing Awards: Community Service; First Place; Asset Size: $500 Million to $1 Billion

Going green.

ABAMN Financial Marketing Awards: Community Service; Runner-Up; Asset Size: $500 Million to $1 Billion - Liberty Bank - Brief article

The perfect fit.

ABAMN Financial Marketing Awards: Humor; First Place; Asset Size: Under $500 Million - NewportFed - Brief article

Free checking campaign.

ABAMN Financial Marketing Awards: Humor; Runner-Up; Asset Size: Under $500 Million - American Savings Bank F.S.B. - Brief article

Doing business with those you know.

Marketing Solutions

Keep up the PR: when it comes to reassuring customers about your bank's safety and stability, the most effective approach is to involve all your employees in an extensive, long-term communications effort.

Calming Customer Fears

Campaigns that soothe: people walking into bank lobbies today are worried less about features and fees ... and more about the security of their deposits. Here are some suggestions about how to address concerns, keep deposits and pick up relationships.

Calming Customer Fears - Cover story

Radical realignment: low growth? Declining market share? Underperforming branches? A community bank in Texas responded to these problems by dramatically shifting both brand and market strategies--simultaneously.

Strategic Marketing - First National Bank of Mexia

Thrift makes a comeback: since overextended credit and mortgages have currently become unfashionable for parents, the time is right for banks to review and reinvigorate their programs designed to encourage youth to save money and manage their finances responsibly.

Children's Savings Accounts

Online banking solution designed to encourage usage, enhance revenues.

New Products

Toolkit helps banks understand the needs of small-business customers.

New Products - Brief article

Enterprise marketing system.

Product File

Market analysis tool helps institutions target growth opportunities.

New Products - Brief article

Product Packaging.

Product File

Promotions for online banking.

Product File

Social media marketing.

Product File

Successful public relations campaigns.

Product File