Vol. 41 No. 2, March 2009
Index
- Even smaller banks can compete by showing customers that they 'know them'.
- Bank campaign builds on the opening of a shopping center across the street: a Connecticut savings bank recently developed a marketing campaign that leveraged the opening of a nearby shopping center.
- Emprise Bank turns its branches into mini-museums of local art: a Wichita, Kan., bank reminds customers of the bank's support for the arts by displaying local art in each of its 41 locations.
- Anti-digital billboards.
- Capital Bank (assets: $1.6 billion), Raleigh, N.C., has completed the acquisition of four Fayetteville area branches of Omni National Bank.
- Contactless credit or debit cards.
- Credit Crisis.
- Going green.
- Hampton Roads Bankshares Inc., Norfolk, Va., the parent company of Bank of Hampton Reads and Shore Bank, has acquired Gateway Financial Holdings Inc.
- Highlands State Bank and Noble Community Bank, both in Vernon, N.J., have completed their planned merger.
- National Bancshares Inc., (assets: $1.1 billion), Bettendorf, Iowa, has purchased the First Wisconsin Bank & Trust Co.
- Innovative new California bank building features transparent public area: this innovative new bank facility in Modesto, Calif., features a transparent, glass-encased public banking area.
- We know our customers.
- Promoting a 'community' credit card.
- Going green.
- The perfect fit.
- Free checking campaign.
- Doing business with those you know.
- Keep up the PR: when it comes to reassuring customers about your bank's safety and stability, the most effective approach is to involve all your employees in an extensive, long-term communications effort.
- Campaigns that soothe: people walking into bank lobbies today are worried less about features and fees ... and more about the security of their deposits. Here are some suggestions about how to address concerns, keep deposits and pick up relationships.
- Radical realignment: low growth? Declining market share? Underperforming branches? A community bank in Texas responded to these problems by dramatically shifting both brand and market strategies--simultaneously.
- Thrift makes a comeback: since overextended credit and mortgages have currently become unfashionable for parents, the time is right for banks to review and reinvigorate their programs designed to encourage youth to save money and manage their finances responsibly.
- Online banking solution designed to encourage usage, enhance revenues.
- Toolkit helps banks understand the needs of small-business customers.
- Enterprise marketing system.
- Market analysis tool helps institutions target growth opportunities.
- Product Packaging.
- Promotions for online banking.
- Social media marketing.
- Successful public relations campaigns.
- The "Smart Watch" doubles as a payment device.
- Retention and attrition: getting it right ... finally! retention is better among customers who use online banking and a debit card.
- Is your brand synchronized with today's market trends?
- Financial Marketing Awards announces deadline, new categories for entries.
- Q and A with ... David Eldred.
- ABA Bank Marketing Survey Report--2008: gain valuable insights into the issues shaping the bank marketing scene.
- Upcoming events.
- Services directory.
- Continuing education quiz.