Vol. 40 No. 9, November 2008
Index
- FTC amends rules regarding prerecorded sales calls.
- Kentucky community bank utilizes interactive video on its redesigned Web site.
- First National Bank of Omaha campaign includes a Spanish-language TV spot.
- Barclaycard US.
- Coastal Banking Co. Inc., Fernandina Beach, Fla., has announced the merger of its wholly owned subsidiaries.
- Dave Thurman and James Virostek have joined Bancintelligence, Brookfield, Wisc., a business unit of Fiserv Inc.
- Digital Check.
- Fidelity National Information Services Inc.
- Two bank holding companies, Hampton Roads Bankshares Inc., Norfolk, Va., and Gateway Financial Holdings Inc., Virginia Beach, Va., have agreed to a merger.
- Lowest rate: guaranteed.
- Bank profitability.
- On-line account-opening capability needed as more customers turn to the Web.
- Rennhack Marketing Services Inc.
- Web 2.0.
- Etch-A-Sketch video.
- Online Banking Campaign.
- Lemonaire.
- PrimeMate Depositor.
- Stories of Beacon Bank.
- Making an emotional connection to the reader.
- A commitment to philanthropy.
- Information rich, relationship poor.
- Watch out for customer attrition: customer attrition often balloons following a merger and stays elevated for an extended time. You can keep these loses under control by taking a few simple preventative steps involving the front-line personnel of the merged institution.
- We deserve better! If other departments do not appreciate you as much they should, you can take specific steps to enhance their perception of the worth of marketing.
- Discover your bank's personality: all bank brands possess at least one of five traits: sincerity, competence, excitement, ruggedness or sophistication.
- How to commit blunders: some of the old adages and beliefs about smart marketing are no longer valid. Continue these outdated practices only if you plan to fail!
- Data cleansing and matching can be done instantly over the Internet through a new product called NetEffect, which has been made available through DataMentors, Tampa, Fla.
- iEmergent, Des Moines, Iowa, has introduced its new line of demographic mortgage forecast reports.
- Intrepidus Group has released software called "PhishMe" that enables user awareness training to proactively thwart spear phishing attacks.
- New service helps banks align market strengths with brand opportunities.
- Web-based profitability solution offered to financial institutions.
- Direct mail benefits that can't be measured easily.
- Is internet advertising different?
- New leaders selected for ABA marketing network for 2008-09: keeping our members on the competitive edge.
- Corrections.
- Services directory.
- Continuing education quiz.