Vol. 40 No. 8, October 2008
Index
- Anonymous 'Save Michigan' teaser ads sponsored by Chemical Bank.
- Who could resist $1,000 in free gas?
- "Who's Helping You?' Theme of BNY Mellon global branding campaign.
- Sending 'money' in a direct mail piece to attract business deposits.
- Decoupled debit cards.
- Highlands State Bank and Noble Community Bank.
- MarketMatch.
- New online personal financial sites offer a look into the future of online banking.
- Prepaid debit cards.
- Sun National Bank (assets: $3.4 billion) Vineland, N. J., has sold its six branch offices in Delaware.
- U accounts.
- Checking account acquisition campaign.
- Commercial banking acquisition campaign.
- Cashback Boulevard.
- Receive recognition for your creative work.
- Getting the votes: the marketing game changes.
- Going green: there are few causes that win the heart of your customers and community faster than being environmentally friendly. PNC Financial Services, Pittsburgh, is a case study of how turning green can boost marketing and build the brand.
- We had a great time! The most effective way to show gratitude to customers through a social function to organize one that both reinforces the bank's brand and remains highly memorable to participants.
- Extending the honeymoon.
- Put a smile on stockholders' faces: think of investor relations as a category of customer relations. A good practice is to segment stockholders and develop targeted communications for each group.
- Approach to mobile banking in foreign lands foretells its future in the U.S.
- Database of new movers.
- Track competitive offers.
- Variance reported added to asset and liability management software: a variance report has been added to the income simulation and asset and liability management software from FIMAC Solutions, LLC, Denver. The software is called Risk Analytics ALM Model.
- 'Relevance' matters for retention.
- In times like these, it's back to the basics.
- ABA financial marketing awards: sixty-six entries honored.
- Services directory.
- Continuing education quiz.