Vol. 40 No. 4, May - May 2008
Index
- Legacy branches: are they breaking down your brand?
- Checking product for young adults offers music as rewards.
- Responding to nervous customers.
- A new online bank, centurybankdirect.com, has been created by the Century Bank of Kentucky (assets: $113 million), Lawrenceburg, Kentucky.
- City National Bank.
- First Horizon National Corp.
- Heritage Bank of Commerce.
- Leesport Financial Corp., Wyomissing, Pa., has changed its name to VIST Financial.
- New report examines growth of mobile banking and payments.
- NewGround.
- TD Banknorth launches its own line of credit cards.
- The threat of Wal-Mart's MoneyCard.
- Village Bank and Trust Financial Corp. and River City Bank, both of Richmond, Va., have announced a merger agreement in which River City will merge with and into Village Bank.
- Planet Orange Financial Literacy Awards.
- Television campaign.
- Banking unusual.
- IbankFNB.
- Matter more.
- New campaign launch.
- Dogged relationships.
- Scoring branch performance: a workable branch scorecard system needs to assess three components of growth: new customer acquisition, cross-sell of new accounts to existing customers, and the retention of existing accounts.
- The 'Chicken Salad' strategy: F&M Bank, Clarksville, Tenn., started achieving growth by inviting targeted customers to homemade lunches in the institution's conference room. From there, the events as well as the bank's assets kept getting bigger and bigger.
- Get real: does what your bank says about itself align with the reality that customers encounter? In today's experience economy, customers increasingly expect all types of businesses--including financial institutions--to represent themselves "authentically.".
- Billboards get a digital makeover: new light emitting diode (LED) displays on outdoor billboards catch the eye and provide scheduling flexibility for targeted market segments.
- Dealing with small-business customer attrition.
- In-branch marketing integrates digital video, music, on-hold messages.
- Mortgage documents can be given to clients on a disc.
- A health savings account (HSA) marketing suite.
- Direct marketing prospecting tool.
- How bank private Web sites conduct cross-sell activities.
- New scoring model designed to enable banks to market their credit cards.
- Finding your bank's 'Blue Ocean' strategy.
- Pre-conference workshop to teach 'Leveraging Public Relations'.
- 2008 ABAMN calendar.
- Services directory.
- Continuing education quiz.