Vol. 39 No. 5, June 2007
Index
- Green promotion: plant a tree when you switch to bill pay.
- Worth talking about: word-of-mouth marketing.
- Communicating with customers when a competitor is purchased.
- Dunn & Bradstreet (D&B), Short Hills, N.J., has acquired First Research of Raleigh, N.C., a provider of editorial-based industry insight.
- TIB Bank.
- Valrico Bancorp Inc., parent company of Valrico State Bank, Valrico, Fla., has merged with CenterState Banks of Florida Inc. Valrico State, which has $149.5 million in assets and four offices (with another to open soon), will continue to operate as a separate bank.
- Don't squint when you read the fine print.
- Selling business line of credit: here is a marketing package from Bank of America offering its Business Credit Express. The concepts and key points are all solid ... just the packaging and presentation could be streamlined to reach this challenging target market.
- KeyBank Human Resources video.
- Smart campaign.
- Brand campaign.
- Banking made simple.
- Brand awareness campaign.
- Receive recognition for your creative work.
- The cost of divorce--business style.
- TV or not TV.
- Ideas that stick: concepts that are understandable and memorable change the attitude and behavior of the listeners and readers, making them--for example--want to open an account and do business with your bank. Two experts explain the art of designing "sticky" communications that adhere in the mind of the receiver.
- Exploiting the power of publicity.
- Facing the fax: what you need to know about the federal law dealing with marketing by facsimile machine.
- Navigating the rules prescreened solicitations, Part II.
- Nevada State Bank adopts display analytics to improve segment marketing.
- What's your opinion? Florida Bank uses PDAs in the branch to poll customers.
- Source technologies redesigns its concourse 5-series self-service kiosks.
- Module helps banks identify their most profitable or unprofitable relationships.
- Good and bad beginnings for your mailings.
- Marketing will never be the same: knowledge is power, and the internet has given the consumer greater control over purchasing decisions. How do we respond?
- Deadline extended to June 8 for ABA financial Marketing Awards.
- 2007 ABAMN calendar.
- Services directory.
- Continuing education quiz.