Vol. 39 No. 3, April 2007
Index
- More than 50 percent of small-business customers report bank problems.
- Paper shredding cuts to the top as the latest marketing gimmick.
- Banks getting more aggressive about the 'switch'.
- Creative Brand Communications Inc.
- Firstbank Corp., Alma, Mich., has announced its plans to acquire ICNB Financial Corp., and its subsidiaries, including Ionia County National Bank, Ionia, Mich., which operates nine full-service branches in west-central Michigan.
- Gateway Financial Holdings Inc., the holding company for Gateway Bank & Trust Co., Virginia Beach, Va., has agreed to merge with The Bank of Richmond, N.A., Richmond, Va.
- Mobile marketing survey.
- Renasant Corp., Tupelo, Miss., has announced plans to acquire Capital Bancorp. Inc, Nashville, Tenn, parent of Capital Bank & Trust Co., which operates seven full-service banking office in the Nashville, Tenn., area and has $564.4 million in assets.
- So easy, a caveman can do it!
- Totally focused on you campaign.
- Beacon Bank brand campaign.
- Paragon Bank launch campaign.
- Lender trading cards.
- Together We Rebuild campaign.
- PNC Grow Up Great.
- Banking: We Take It Personally.
- Receive recognition for your creative work.
- For the love of the game: out-loving the competition.
- Don't let the revolution slip by: the president and CEO of Umpqua Holdings Corp., Ray Davis, explains the innovative marketing approach that propelled his bank's growth from six to 120 branches in 11 years.
- Six Sigma: a new path to perfection: there's buzz today about how the large, national banks are using a methodology called "Six Sigma" to improve such functions as operations and customer service. What exactly is this new approach? And what are its implications for bank marketing?
- First decide who you are: how the management of a de nova bank went searching for an identity that would help drive the institution's launch.
- Site unseen: what do you do when you need to find a new branch location, but no parcels meeting the minimum requirements are available?
- Prescreened solicitations--navigating the rules.
- Customer analysis program aids retention, spots growth potential.
- Does anyone here speak Spanish? 'Survival Spanish for Banking' is a newly published pocket reference.
- Income protection product can be priced according to household needs.
- Display analytics solution.
- New merchandising line designed to fit in contemporary or traditional setting.
- White paper explores the needs of small-business clients.
- Improving direct response rates when loan rates are high.
- CFMP--the credential with clout: three marketers explain how both they and their banks benefited from the designation.
- 2007 ABAMN calendar.
- Services directory.
- Continuing education quiz.