Vol. 39 No. 10, December 2007
Index
- Bank creates a memorable character--Mrs. P--to star in its ad campaign.
- Dialog banking comes to Boston.
- Fiserv Inc., Brookfield, Wisc., a provider of information technology services to the financial industry worldwide, has announced the acquisition of BancIntelligence, Atlanta.
- Northrim BanCorp Inc., the parent company of Northrim Bank, Anchorage, Alaska, has acquired Alaska First Bank & Trust N.A., which had $60 million in assets and two locations.
- Open a CD, and this bank will contribute to your favorite charity.
- Self-service coin-counting machines could represent a $500 million market.
- Debit cards.
- Marketing to Generation X.
- Mexican Bank draws in the unbanked through biometric authentication.
- Online banking by small business.
- Rewards for small-business credit cards.
- Wait time.
- New brand.
- Family fun day & fun run.
- Community service.
- Tall Ship Festival.
- Bringing banking out of the dark ages.
- Commercial real estate lending postcards.
- Receive recognition for your creative work.
- Exercise for the relationally anemic.
- Welcome aboard: everyone knows it's a good idea to greet new customers. But banks need to go a step further by creating a structured program to cross-sell these new people and lock them in--so that deposits don't go out the back door as fast as they come in the front.
- Inesperados hechos hispanos: (unexpected Hispanic facts): everyone understands the stark truths about the fast-growing Hispanic demographic. But some marketers are misled by popular myths. We look behind the statistics to uncover the sometimes surprising realities to keep in mind when marketing to the Spanish-speaking population.
- What flavor is your bank? Don't arbitrarily pick a taste to fit your brand just because it's yummy. Rather, select a savory concept that complements and supports the overall brand experience that the bank is trying to create.
- Extra! Extra! Read all about it! You too can create a publication.
- A community bank uses a rewards program to differentiate itself.
- New technology allows bank ATMS to dispense prepaid gift cards without a 'sidecar'.
- Predictive product helps financial services companies offer customers more relevant payment products.
- Learning about customer satisfaction from Starbucks.
- Help staff understand the need for retention.
- The ABA School of Bank Marketing moves to Southern Methodist University.
- 2008 ABMN calendar.
- Services directory.
- Continuing education quiz.