Vol. 39 No. 1, January 2007
Index
- Cambridge Savings Bank knows how to toss around the dough.
- Show me the money! Show me the art gallery!
- Bank creates a new 'Energy Savings Account' in response to market conditions.
- Biometric identification.
- Customers-only credit cards.
- E-mail click-through rates in the financial industry surpass those for retail.
- Small-business accounts.
- Correction.
- Health savings accounts.
- New York Community Bancorp Inc., Westbury, N.Y., holding company for New York Community Bank and New York Commercial Bank, has announced a merger with PennFed Financial Services Inc., the holding company for Penn Federal Savings Bank, West Orange, N.J.
- Pannos Marketing, Bedford, N.H., has announced a merger with Winzeler Group of Manchester, N.H., according to President Jim Pannos.
- Get creative!(Letter Doctor)
- MetaBank name change.
- Print campaign.
- No one takes better care of your clams.
- Joint checking.
- Portfolio retention.
- Betsimpsier campaign.
- Receive recognition for your creative work.
- Aliases and other forms of deception.
- The search for ROI: a hot new area for marketers to invest budget dollars is search engine marketing. The problem: how do you know whether you are spending your money wisely?
- Deja vu all over again: the financial services industry is expected to evolve fast and furiously in 2007, but some of the big marketing challenges--like rising interest rates--are familiar issues recycled from years past.
- Selling? I hate it! A lot of CEOs want growth, but are repulsed by the idea of achieving it through a sales culture. What they don't realize is that effective sales training is the smart choice: a sensible way to achieve growth, with measurable ROI--and without the risk and expense of alternative strategies.
- A Cinderella story: how marketing, among other things, helped a fading bank to reposition itself, enhance its image and rejuvenate the brand.
- How collectible coins stack up: a well-constructed coin program can not only generate noninterest income, but also build brand awareness, drive lobby traffic, retain customers and create cross-sell opportunities.
- Improve response by going 'three dimensional'.
- Banks can now offer a variety of stored value cards in a retail setting.
- Too sweet? Try sugar-free candy for your lobby bowl.
- Banks can differentiate themselves by supporting financial literacy programs for children, grades one to five.
- Interpreter service helps limited-English consumers communicate with banks.
- Promotional drawings and contests: what is allowable?
- 4.28 rave reviews for last year's ABA Marketing Conference.
- Pass the bay seasoning! The ABA Marketing Conference goes to Baltimore.
- New technology featured at ABA Community Bankers' Conference, Feb. 18-21.
- 2007 ABAMN calendar.
- Services directory.
- Continuing education quiz.