Vol. 37 No. 1, January 2005
Index
- MB Financial Bank.
- Pass the popcorn. Commercials poke fun at the movies.
- Previously untouched banks hit by multiple phishing attacks.
- Customer segments.
- The outer envelope.
- Direct mail series.
- Employee promotion.
- Brochures.
- Print series.
- Print series.
- Customer relationships: the secret behind organic revenue growth.
- The power of brand: Labe Bank of Chicago was just an "ordinary" community bank with $100 million in assets. Then the bank decided to create a strong brand identity. Before long, its assets had quadrupled. Two managers explain how the seemingly simple change made a big difference.
- New York: if you can make it here ... you can branch anywhere! These are the lessons learned in the recent scramble to enter the Big Apple, where the market is both lucrative and competitive. Some of these innovative strategies are spreading to other areas across the nation.
- Community foundations: getting in on the ground floor: developing these philanthropic organizations can be a smart way for a bank to serve its home town. Involvement also can be a plus when it comes to improving name recognition and bolstering business for your institution.
- Name game: in the past, a moniker like 'First National Bank' might have made sense. But in today's competitive market, a bland generic title limits your options. You need an appellation that not only expresses your unique brand identity but also your dynamic future aspirations.
- ABA School of Bank Marketing and Management: re-energize your efforts at the premier program for bank marketers.
- Broadcast marketing messages on a TV screen in the lobby or drive-up.
- Global FICO is the name of a new credit scoring technology for use outside of the United States, Canada, the United Kingdom and South Africa.
- Software calculates manpower needs to meet customer service objectives.
- A consumer household segmentation system that allows marketers to target receptive customers as they move through life variations that affect their purchase behavior has been released by Acxion Corp. of Little Rock, Ark.
- Get real-time marketing data about your credit-card customer's activities.
- Viewing your customers in a multidimensional way.
- Get real: tracking the results of a direct mail campaign.
- Looking back: when there were no super-regional and little local competition: three persons long affiliated with the ABA Marketing Network reminisce in observance of the organization's 90th anniversary.
- It's celebration time.
- ABAMN calendar 2005.
- Chapter events 2005.
- Did you know?
- Welcome new ABA marketing network members.
- Three CFMP exam dates scheduled for 2005.
- Services directory.
- Continuing education quiz.