Vol. 36 No. 4, May 2004
Index
- As branch building booms, more banks seek 'instant' construction.
- Check 21: do your customers understand what's coming?
- That's ridiculous! Union Planters deploys humor in HELOC campaign.
- Customized service brings branch to the commercial customer's door.
- In-store banks in Wal-Mart stores.
- It's not enough to find a new name for a product and service.
- Technology advances mean better data, faster.
- Idea Bank.
- Encouraging volunteer activities.
- Outsourcing the customer relationship.
- The back door: slamming it shut; there's no foolproof system for keeping customers. But one regional bank found a measure of success through a program that combines communicating, testing and measuring.
- Marketing at the drive-up: how do you promote your products and services to customers who prefer the drive-up window to the branch lobby? Mobile and encased in vehicles, they are a challenge both in terms of communication and interaction. Yet, they are too numerous to ignore.
- Yellow peril: read this before you let your fingers do the walking ... the seven sins of buying telephone-directory space and how marketers can avoid them.
- Message multiplier: one effective way to reach a target audience is by replicating your communication through many media. The term for this concept is 'multimedia advertising.' But some marketers don't grasp when, where and how to use this technique to best advantage.
- One way to keep close to your customer.
- Customers can interact with digital messaging display through touch-screen.
- Turnkey e-marketing system to target business customers.
- Software captures check image at the ATM.
- The paper your bank prints on establishes identity.
- Customer Communications Group.
- ESC Loyalty.
- Fala Direct Marketing Inc.
- Frequency Marketing Inc.
- Greenhouse Communications.
- MasterCard Advisors, a subsidiary of MasterCard International, has acquired TowerGroup, Needham, Mass., from Reuters.
- MF Blouin, Merchandising Solutions.
- Pinnacle Financial Strategies.
- Redbeard Communications.
- Rock Community Bank.
- Wausau Financial Systems.
- Getting your 'FACTs' right.
- Sure, the ad is clever, but is it right?
- Danger! Squatters may be lurking near your bank's website.
- Another headache: counterfeit bank websites.
- Take it to the bank.
- Did you know?
- Upcoming telephone briefings.
- Welcome new ABA marketing network members.
- Calendar 2004.
- Chapter events 2004.
- Services directory.
- The number of branches keeps growing.