Vol. 36 No. 3, April 2004
Index
- Latest fraud: Crooks creating clones of bank websites.
- Mailing costs may rise for bank 'skip-a-payment' and other similar notices.
- Origins of the word "phishing".
- Bank-issued gift cards: an upcoming trend?
- What matters in advertising.
- How to market to Asian Americans.
- Committed to community.
- SouthTrust Bank SmartCheck Services brochure.
- Athens 2004 Olympic Games.
- All Right Here With Us.
- At Home With Us.
- Choice ARM internal sales piece.
- Small Biz Quiz.
- Developing a culture of recognition.
- Putting trust up for sale.
- The profit pursuit: but there are a lot of conflicting approaches for doing this. Which works best? We asked three 'profit prophets' for their perspectives on this and related issues. To identify customer segments that offer good returns, marketers have to measure profitability.
- Decent exposure: how financial institutions--including small community banks--can compete more effectively for coverage in the local news media.
- Creating products: new and improved! You won't have much worth marketing until you perfect a workable goods-and-services development process. Here's an 11-step model.
- One way to keep close to your customer.
- Encouraging service excellence.
- Line of the times: it's not exactly a teller station, nor is it an ATM.
- Program offers customer retention tools for community banks.
- Hybrid printer.
- Marketing campaign management software.
- To measure multiple metrics across online marketing campaigns.
- Website analysis tool.
- Bancshares of Florida, parent company of Bank of Florida, N.A., Naples; Bank of Florida-Fort Lauderdale; and Florida Trust Co., Naples, has agreed to acquire Horizon Financial Corp.
- Bank of the Bluegrass & Trust Co.
- Banknorth Group Inc, Portland, Maine, has agreed to buy CCBT Financial Companies Inc.
- Clarity Visual Systems.
- CompassBank.
- EverBank Financial Corp.
- Fair Isaac Corp., San Rafael, Calif., and IBM, New York, have formed a strategic alliance to help financial services providers worldwide forge customer relationships more profitably.
- GB&T Bancshares In., Gainesville, Ga., has agreed to acquire Southern Heritage Bancorp, and Lumpkin County Bank.
- Getronics North America.
- HavrillaBishop.
- MarketMatch.
- Merkle Inc. and Digital impact have formed an alliance to provide strategy and execution of permission-based online marketing campaigns.
- Mutual Federal Savings Bank.
- Semaphore Inc.
- Umpqua Bank.
- Shopping for profit answers.
- The big picture: banks today are demanding more of their marketers, and the curriculum of the ABA School of Bank Marketing and Management is evolving to keep up with these trends: an interview with Dr. James Donnelly Jr., CFMP.
- Rocky mountain high.
- Did you know?
- Polk named as new instructor at the ABA School of Bank Marketing and Management.
- Time to submit entries to the ABA Marketing Network 2004 Advertising Awards.
- Welcome new ABA Marketing Network Members.
- Calendar 2004.
- Chapter events 2004.
- The 2004 CFMP exam schedule.
- Consumers, but not banks, are open to consolidated financial relationships.