Vol. 36 No. 1, January 2004
Index
- Equipment Leasing: profitable? Yes, but what about the risks?
- Michael Treacy: Double-Digit Growth.
- Wireless Financial Services.
- A reconfigured brand allows Mississippi bank to market with new, unified voice.
- Reader's guide.
- Anything but ordinary campaign.
- Piggy bank.
- Charitable Gift Fund brochure.
- Sky Financial Group website (www.skyfi.com).
- 100th anniversary campaign.
- Country Bank campaign.
- Enrich 50 magazine.
- Receive recognition for your creative work.
- The PrivateBank and Trust Co. 2002 annual report.
- To motivate, keep innovating.
- Facilitating customer relationships--rather than revolts.
- MCIF power: the next generation.
- Hot? or Cold? Announced or unannounced? Which is the best type of sales call? Marketers from three different banks relate their experiences.
- It all started with shopping carts ... sometimes the most effective branch enhancements are little environmental touches that satisfy simple, immediate customer needs. Take the case of the Hallandale Beach, Fla., center of the Bank of America. How was the institution going to react to all those elderly customers pushing grocery carts into the lobby?
- Taxing questions: how flexible is your office? Your Furniture?
- Direct action: ten simple tactics to punch up your direct marketing and improve its effectiveness.
- Why market to existing customers?
- Help! I need a marketing campaign.
- Graduate to a new level of marketing success.
- Understanding customer value shifts.
- A slick multimedia campaign for a small community bank? No problem.
- How to strengthen relationships with your key 'advocates'.
- ATMs.
- Culturally relevant demographics data.
- Model Builder for Predictive Analytics software.
- Retain valued customer relationships with 'CDARS one-way' fund swap.
- Banknorth Group Inc., Portland, Maine, has agreed to purchase Foxborough Savings, headquartered in Foxborough, Mass.
- Barry Leeds and Associates, of New York, a provider of mystery shops for financial institutions, has been acquired by Informa Research Services Inc., of Calabasas, Calif.
- Conclusive Strategies.
- IBT.
- TSYS.
- BISYS of New York has acquired the Florida-based USA Insurance Group, a managing general agency serving the commercial property and casualty insurance marketplace.
- Getronics of Billerica, Mass., has formed a product-based partnership with Alogent of Alpharetta, Ga.
- The Clearing House (formerly the New York Clearing House) and the Chicago Clearing House Association have merged.
- Three Massachusetts insurance agencies have changed their name to better reflect their affiliation to their parent company.
- TransAct Technologies Inc., Wallingford, Conn., a producer of transaction-based printers and Digital Check, a provider of check imaging equipment have produced a new teller printing and check imaging solution for the banking industry.
- Yodlee Inc., a company that delivers online financial products and services and Emerging Information Systems Inc.
- Extending mailer mileage.
- Football and the game of selling.
- People orientation: your bank's competitive edge.
- Who's on first?
- Calendar 2004.
- Chapter events 2004.
- Did you know?
- Why marketing should report to the CEO.
- Services directory.
- Fax for facts.
- Do banks understand customer preferences?