Vol. 35 No. 7, September 2003
Index
- CMP Media.
- d.trio marketing group.
- DecisionPoint Marketing & Research.
- Fifth Third Bank.
- Frequency Marketing Inc.
- InteliData Technologies Corp.
- Legacy Bank.
- MarketSoft.
- Salem Five Mortgage Co. LLC.
- TotalBank.
- Wausau Financial Systems.
- Carreker Corp., Dallas, and Giesecke & Devrient GmbH (G&D), Munich, Germany, have formed a strategic alliance in the field of cash automation and inventory management.
- CC3, Ivyland, Pa., has acquired a significant interest in @Once, a national provider of strategic e-messaging solutions.
- Customer Communications Group (CCG), a Denver-based relationship marketing agency, has merged with IntelliStats, a provider of database marketing, customized analytics and modeling services.
- Fiserv Inc., Brookfield, Wisc., and SVPCo, a group of 20 large banks committed to "electronifying" the check.
- Getronics of Billerica, Mass, has formed a strategic alliance with Onyx Software to jointly market and deliver CRM to financial services firms in the United States.
- IncentOne.
- Old National Bancorp., EvansviLLe, Ind., has acquired the Graham & Peat Insurance Agency Inc. of St. Louis.
- Sprint has signed a co-marketing agreement with Gryphon Networks to deriver end-to-end nationwide Do-Not-Call (DNC) compliance solutions for outbound telemarketers.
- TSYS of Columbus, Ga., has acquired Enhancement Services Corp.
- Venture Bank.
- Visa USA, Visa International and Welcome Real-time have entered into a patent cross license agreement.
- Lifecycles and how they impact financial services.
- Bank uses partnerships to promote group banking services.
- Bank's key customers for the next 20 years.
- Banks ponder future of rewards for debit-card transactions.
- Beach basics.
- Call it the credit card with a heart.
- Help for victims of identity theft.
- The competition for retirement savings.
- You don't say.
- Chicago bank deploys digital lobby monitors to improve customer recall.
- Tomorrow's branch.
- Cohort of the month: a look at some sample customer segments, together with an overview of their key characteristics.
- The relationship dance.
- These workers can't contain their excitement.
- Small-business quarry: neither fish nor fowl: to hunt down small-business customers, you can't treat them like big businesses; nor can you engage them like ordinary retail customers. The secret is to approach them as a 'different breed of consumer.' Here's insight into how banks today are successfully marketing to the small-business community.
- Grab that steering wheel! Does your bank put marketing in the driver's seat? You can evaluate how well your institution is progressing by looking at the seven benchmarks of a marketing-driven bank. Use these 'roads signs' to confirm that you are headed in the right direction--toward the ideal of a unified marketing organization.
- How to lure them online: 'would you like to earn $10?' There are a number of effective tactics available to entice more customers to sign up for online banking--including incentives and contests. And don't forget about educating your frontline staff.
- Hiring bankers who can sell: the best marketing program in the world will fail unless your frontline personnel can sell--really sell. And the way to get people to do that is to match their personalities to the requirements of the sales job.
- Let the music begin: sometimes it's helpful to link your bank brand with a musical theme or jingle. But be careful, it's easy to stray off-key. A former advertising and music producer offers tips on how to avoid false notes.
- Map your market with GIS: as a marketing tool, the geographic information system has come of age. What is it? And how does it work? And how can you integrate GIS with your MCIF to boost the analytical power of both types of software?
- Creating an effective cover letter.
- The latest technology: it's in the bag.
- We suggest that you clip this article.
- "Women as Investors.".
- Enterprise Contact Center.
- Smaller banks can buy syndicated and custom TV/radio ads through PSB.
- How to thrill your customers.
- Learning from history.
- It's official: 76 graduate from ABA School of Bank Marketing.
- ABA School of Bank Marketing the class of 2003.
- Marketing edge.
- Looking ahead: 2004 Bank Marketing School.
- The challenges of a converging industry.
- Membership directory on the Web.
- ABA Collection of Bank Customer Surveys.
- ABA offers free toolbox on bank robbery deterrence.
- Calendar 2003.
- Calendar 2004.
- Chapter events 2003.
- Marketinq network website delivers.
- Certifying the bank marketer's future.
- Services directory.
- Don't buy a gun until you see the whites of their eyes.