Vol. 35 No. 3, April 2003
Index
- Akron (Ohio) Region of FirstMerit Corp.
- Bank of Florida.
- Citizens & Northern Bank.
- Colonial Bank's Southwest Florida Region.
- DMW.
- Progeny Marketing Innovation.
- Proven Direct.
- Spatial Insights Inc.
- The Bank Marketing Association.
- The BISYS Group Inc.
- The Coast Guard Federal Credit Union.
- Wausau Financial Systems.
- WordCom.
- Overdraft program well worth the effort, if run responsibly.
- Consumers pay more bills online, but the check habit persists.
- Correction.
- Helping your customers to manage their credit.
- 10 rules for cleaner customer data.
- A community event your bank mights be interested in sponsoring.
- Use technology--don't let it use you.
- Elephants, ponies and cats.
- Inner branding.
- Turn employees into brand ambassadors.
- Brand new.
- How to write a sensational sales letter: what's more important; what you say? Or how you say it? The answer is that presentation and style are just as vital as text itself.
- Use testing to improve response.
- Information that every marketer needs.
- BenchMark Consulting.
- Cell Insure.
- Constellation Customer Profile.
- Customers, we have taken over your car radio.
- DemandMore Projects.
- Livermore Research.
- Market Advantage Software Inc.
- Spatial Insights Inc.
- The instant, no hassle direct mail campaign.
- Transaction information.
- Unlimited Referral Marketing System.
- Quick answers about customer satisfaction.
- Using credit scores with your database.
- 2003 Strategic Marketing Colloquium scheduled for May 31-June 1.
- Ninety-nine more marketers designated as CFMPs.
- The 2003 Advertising Awards Competition: call for entries.
- Services Directory.