Vol. 34 No. 6, July 2002
Index
- Acquisitions.
- Alliances.
- Canandarigua National Bank and Trust.
- Clarke American Checks Inc.
- Craig Hamway.
- Elrick & Lavidge, the marketing research division of Aegis Communications Group Inc.
- Gary Nelson.
- John Arato.
- Webb Edwards.
- High touch is back--with a high-tech sheen.
- Small businesses kill trees.
- Correction.
- Online banking--at the bank.
- Protect your windfall.
- International basics: how a Spanish savings bank shook up its market.
- Linking customer and shareholder value.
- Making teamwork work.
- Branding the wild two-headed merger! (Cover Story).
- The shaping of a symbol.
- The right staff: hiring marketing and sales employees who are well matched to their jobs is critical to your bank's success. Here's how BB&T Corp., Winston-Salem, N.C., does it.
- Perking up the profit picture.
- Using a focus group: to the uninitiated, it may seem like the locus of a lot of hocus-pocus. But experienced marketers revere it as a valuable research technique.
- Lessons from Enron.
- Demographic data.
- Online promotional products.
- Privacy certification training.
- Through the looking glass.
- Data mining--the proprietary approach.
- Start with the right list.
- Practical, take-home tips will be shared at marketing conference workshops.
- The CEO, marketing and strategy--and how they all fit together.
- Services directory.
- How we pay for that summer vacation.